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Taste the Feeling Coke Campaign Concept

TASTE THE FEELING CAMPAIGN CONCEPT
This is a Mobile Application for Coke’s Taste the Feeling campaign. The Taste the Feeling campaign is about creating moments and memories with people that you are close to. With this application Coke can challenge people to do things that they would not normally do. This way people create moments with coke. 
The app works by scanning a QR code that would reveal a challenge in the Coke Challenges application. The challenges are divided into categories to make it easier for people to know what keyword to look for on the cans. With this application people can collect challenges and creat a bucket list that will prompt users to create moments and do things they wouldn’t think of doing in their busy daily lives. 
Just like in the Share a Coke campaign there will be words on the bottle but instead of names there will be feelings. There are 8 basic feelings that will have 30 challenges under it. When you have chosen your coke you scan the QR code using the application and a challenge will be revealed. The challenge will be revealed on your profile in the application. You can then create a post that will appear on your friend’s feed of you doing the challenge. 
PROCESS WORK
Taste the Feeling Coke Campaign Concept
Published:

Taste the Feeling Coke Campaign Concept

Published: